Mobile Money and Card Payment:Perception survey in Nigeria (2009)

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Nigeria with 24 million cards, 5 Mobile Operators and 7 CDMA operators
with total
subscription of 62 Million under an addressable market of 140 Million
people is the largest market for Mobile telephony in Africa.

Despite the successes recorded in the financial sector in recent years
and spread of 24 mega Banks with over 9,500 Bank Branches and 11,000
ATM points, Financial Inclusion is still limited and not widely
available for Millions that are still left behind. As Potential Mobile
Money providers across the Globe eye the Largest Mobile market in
Africa for mobile payments technologies, there is a strong compelling
need to provide credible and evidence based information and Data for
Technology providers, Financial Institutions, Regulators, Researchers,
scholars and Investors in the evolving ecosystem.

MobileMoneyAfrica, in coming weeks will conduct Perception surveys in
selected states across the Federal Republic of Nigeria with a view to
understand the potential drivers of Mobile Money, transactional
services that will drive uptake, potential users demographics across
different social and occupational groups, access, End user costing
metrix and other relevant information that are needed for decision
support in the industry.This is the first in the series that will take
us to other parts of West Africa in the short term.

The outcomes of the survey will help Financial Institutions and Mobile
payment providers to competitively position their products and
services in the evolving ecosystem.


Read Further at :http://mobilemoneyafrica.com/archives/405

Emmanuel Okoegwale.
emmanuel@mobilemoneyafrica.com