Uche Nworah raises an important question.
The answer is simply that the Nigerian newspaper is not interested in excellence. At the moment, our newspapers look to the advertising agency, not the reader, to "succeed." If they were interested in attracting the reader with sweet, catchy (yet accurate) headlines, they would work harder to achieve that, and to write better, more readable publications.
That strategy would include hiring the best craftsmen, driven by competitive conditions of service that would encourage them to stay, serve and thrive. There would be a strong component of continuous in-service training and workshops, as well as acknowledgment of excellence. Regrettably, our society resents talent, and the Nigerian employer does not believe in working hard to improve the quality of his employees. The senior editors are sometimes no better. When they ought to be hardcore professionals proudly superintending their newsrooms and celebrating deftly-crafted stories or the award-winning headline, they are missing in action.
Because our newspapers can make a lot of money even though they sell only a few thousand copies, Nigeria publishes some of the most atrocious titles in the English-speaking world. For evidence, read newspapers being published in other English-speaking African countries (except Ghana).
However, young journalists who are determined to sharpen their tools will find some help on the web. One good site is:
www.notrain-nogain.org. [With specific reference to good headlines, refer to:
www.notrain-nogain.org/train/res/copyd/man.asp]