Why Nigeria Must Be Rebranded Uche Nworah (
uchenworah@yahoo.com) Since the Honourable Minister of Information and Communications, Prof. (Mrs.) Dora Akunyili announced her ministry’s intentions and commitment to revamping the national rebranding campaign begun by Chukwuemeka Chikelu, former Minister of Information during the Olusegun Obasanjo government, a lot has been written in the press, and debated on the internet, TV and Radio concerning the pros, cons and timing of such a national image campaign. Some of these debates bother on the presumed cost of such a campaign with the debaters wondering if the federal government could not channel the funds meant for the rebranding campaign to other areas requiring urgent attention. With due regards to the opinions of those who have argued strongly against such a campaign, in the context of today’s realities, the question should no longer be whether Nigeria should ini...
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