According to Sunday Dare, Senior Special Assistant to the Minister of Information and Communications and a member of the technical committee of the rebranding project, “Nigerians have demonstrated support for this exercise through the thousands of entries received by the ministry during the call for logo and slogan submissions”.
And this Mr. Dare dares to advance this as a measure of support? How about people wanting to make some money/fame?
Look, rebranders need to understand sth: there's no better sell than a performing government. Provide electricity (ask Ghana how they did it), tackle an economy dependent on the Niger Delta (there're numerous other natural resources and other stuff for export), tackle unemployment, tackle corruption, tackle incompetence in government. There's no better rebranding than these programs.
It's nonsense to be talking of some jobs-for-the-boys media campaign when these ills remain; it's window dressing; truth will always out. Y'know, 'beauty' (as made by an expensive rebranding campaign) fades; but dumb (as personified in an incompetent government, inferior logic - see Mr. Dare's piece of foolishness above) could be be permanent.
Let's move on to practical things better than a media charade.
.