[REVIEW]The Westerner: From Tabloid to Magazine By Reuben Abati The Westerner is the latest addition to the newsmagazine market in Nigeria. It is welcome. The publication is a rebranding, if not a complete transformation of a newspaper published under the same title by the same publishers betweenMay 2005 and June 2008, and later revived around October 2008.In its present form, The Westerner is a 56-page all-gloss, all colour affair, produced by a team that is led by Dare Babarinsa, distinguished journalist and author, ex-National Concord, ex-Newswatch, one of the founders of Tell magazine, and now Editor-in-Chief and Managing Director of The Westerner magazine. When it first hit the news stands four yearsago, under the direction of Akin Onigbinde, as Publisher/Managing Director, the publication was introduced to the market as an attempt to fill a p...
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