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Old Jun 22, 2009 , 10:36 PM   # 7 (permalink)
Default Re: Branding, Re-branding, Teleprompting And Managing Nigeria’s Image Or Reputation



A very strong argument for the rebranding efforts of the current administration. Your last paragraph sums it up nicely,

If Nigeria were a corporation, it will be fair to say, it is currently doing abysmally, making no profits, but instead, losing prized assets. True! But, would anyone be right to suggest a company such as this should not have meetings, special meetings, general meetings, strategy sessions and thereafter, a restatement of the corporate purpose, identity and desire to improve brand, product quality, image and reputation? Of course not! Nigeria, do indeed need branding, re-branding and refocus our national brand, image, reputation in the hot pursuit of our nation’s development and advancement
My only question is, where is an analysis of the previous branding project? Is the current one a continuation or an admission of failure of the first? There is a saying that if a son does not find out what killed his father, what killed his father will kill him too. On another note, maybe I have not been paying attention but still I have not seen evidence of the rebranding campaign except on the NVS homepage. Is it stalled or what? I would appreciate some pointers if you have them.

BTW, don't join Auspee in derailing your thread, everyone is entitled to their opinion. And I assume you're aware that there are 'diasporan' vacancies in the rebranding project? It is then not such a stretch to imagine that you're beefing your resume to apply for those or you're already fulfilling your job description. I am just saying...

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