Jul 1, 2009
, 02:49 PM
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5 (permalink)
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Join Date: Oct 2007
Location:
Nigeria
Gender: Male
| Re: Amala-Ewedu, Isi-Ewu, Tuwo-Sinkafa & Pounded-Yam Marketing Our food lacks the requisite branding, re-branding or marketing to make them world class acceptable foods. Take a look at the curriculum of many of our so called catering institutes & departments of Food Sci & Tech & you would find out that it's mostly foreign techniques & food that makes up the overall space.
How would you expect the alumni of such institutions to promote Nigerian food in their various places of employ. Look at the major hotels & restaraunts ( 3 Star rating & above), it's expats that are the head chefs. Who are the chefs of Air France, BA & co.
These days of going green & consumer awareness of the amount of calories & health benefits of food taken, where is ours. What's the health benefit of Isi-ewu, Amala-Ewedu etc & how many calories are in poundo, garri, ofe nsala, efo, gbegiri etc.
Those in the diasporia do they take their non Nigerian friends to these Nija restaurants to promote our food or they are just places for Nigerians to hang out.
These Nigerian restaurants what are they doing also to promote Nigerian food in their localities.
Also on the issue of palm wine, many of the hotels & restaurants are in for a profit & it could be that the demand for palm wine is low. I am aware that there is bottled palm wine but in PH you can go to 20 regular joints & you will be shocked that only one sells bottled palm wine. I clearly remember when I looked for fresh palm wine in PH for my wife to bolster lactation, it was only one place I could locate after various phone calls to my fellow boozers.
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