[Eace]

It is quite difficult to write with a different persona each time one prepares to put one's thoughts down and most writers will stick (unconsciously) with their mental and emotional thought process in writing - a piece of work is often reflective of the writer's personality. However, a good writer should like a good speaker, engage with his/her audience; it is therefore imperative that one must bear in mind the target audience for any write-up.

Incidentally, once a writer gains some following enough to acquire notoriety or a reputation as the case may be, people will still read whatever he/she offers - they just may not read an article from start to finish! To gain loyal followership however, one will have to be selective over what one writes - salacious, controversial and, inflammatory material will always attract the most attention. Ultimately, 'who you write for' really depends on what a writer's personal ambition is - to gain attention, to pass on information or perhaps, the most noble of all - to influence thinking and impact human lives.