2016 is going to be a great year. Despite the dooms day reality of falling oil prices, rising dollar - naira exchange rate (N280 to a dollar), looming massive sack across all industries e.g Jumia sacked many staff just about 2 months ago, same with Iroko TV, DealDey, Diamond bank etc. The construction industry has lost abour 23,000 jobs in the last 6 months alone, governments are planning to downsize and cut salaries and even oil companies will downsize massively next year. Currently in the global oil market, there is excess supply of oil, while demand is reducing,; and don't forget that Iran will most likely starting exporting oil in 2016 when the sanctions are finally lifted. This puts Nigeria in a very precarious position as the demand for our oil has further reduced. U.S and China have already stopped buying by the way. Now why am I saying all this? Simple. You need to wake up and do something for yourself. Despite the challenges, there a lot of opportunities out there for you to make money. If you are currently employed, please don't feel too comfortable, anything can happen. If you don't have a job, well, that's not the end of the world.You have an opportunity to make good income up to N300,000. Now, hold on, this is not a get rich quick scheme; so it takes smart work and the grace of GOD. But, trust me, you will surey make good income from Whatsapp Marketing. So what is Whatsapp Marketing? First, whatsapp marketing is new and relatively unknown in Nigeria, as such the market potential for early entrants like you is enormous. Trust me, the opportunity is great is if you take the opportunity now before it becomes saturated. You can make as much as N250k on one campaign that you run for a client (depending on your pricing and number of contacts you sent to). So what is whatsapp marketing? Whatsapp marketing is simply using whatsapp to publicise whatever it is you want people to know about. It could be a product or service, event, campaign, meeting etc. You can use whatsapp to market and sell anything at all (legitimate of course). Please note that your work is simply to help companies, churches, individuals, politicians etc to market their products, services, events, messages etc to a list of phone numbers that are active on Whatsapp. How does Whatsapp Marketing work? To run a successful whatsapp marketing business, you need 3 major things (which are easy to get): 1. Whatsapp Sender and Filter Softwares (Used to check active whatsapp numbers and send messages to those targeted audience/contacts). 2. Channels (channels are numbers registered with whatsapp used for sending the messages to your contacts 3. Internet How Much Does It Cost to Start Whatsapp Marketing? Starting a whatsapp marketing business costs just a token depending on where you buy the software from (e.g xtrabulk.com sells their whatsapp software for as high as 74,000, which to me is too expensive and even wicked. You can get it for far less than that from other developers), the channels and ofcourse internet cost. However, no matter the cost, you are sure to make back your money and even hit profit in your firt month guaranteed. Will Whatsapp Business make succeed in Nigeria? This is a valid question. So let me answer you as perfectly as I can. Here are a few reasons why this business will succeed in Nigeria and anywhere else. 1. You can service anyone or any company anywhere in the world. Just as you can chat with anybody from anywhere on your phone whatsapp, you can also help comapnies market to any audience in any part of the world. 2. Businesses whether one-man, small, medium or big always want to increase sales. And they know there's no better way to do that than by letting people know about their products and services. So marketing budgets will continue to increase and you can have your share by do whatsapp marketing for these businesses. Remember churches, associations, politicians and co also need your service to reach their target audience. 3. Compared to bulk sms, whatsapp allows for more than 160 characters, can send images, texts, url link, videoa and audio in one message. And it does not even cost more, so why won't companies invest in this kind of marketing. It also has 99% delivery rate because you can verify the numbers that are active on whatsapp and the last time each person logged in (through the software) before blasting the message. And tell me, how many people don't open their whatsapp messages..very few. 4. Compared to email marketing, whatsapp is 100% better. While in email marketing all the emails may not deliver, and the open and click through rates are usually very low (open rate as low as 10%, click rate maybe 4%), whatsapp is completely reliable. In whatsapp marketing, delivery rate is at least 100%, open rate is above 80%. So most companies are currently just wasting money on email marketing, as very few or no leads are gotten from there. 5. Clients always want to try out new channels and trust me whatsapp is one of such new channels. 6. Your potential customer base is huge. Just think of any business or organization, and trust me they will need whatsapp marketing. Whether the business is a small make-up biz or a large ecommerce that needs to drive traffic to their site and sell products, you the whatsapp marketer are very valuable to them and they will pay you to promote them. There are many other reasons why Whatsapp Marketing business is an instant success but let's top here for now. So I hope I have been able to enlighten you on how to start a whatsapp marketing business. If there is any other info you will like to get, don't hesitate to contact me through my profile.